KOREASCHOLAR

A Study on Security Factors on Online Shopping - focus on internet bookshops -

Hua, Deng, Kim Chang - Eun
  • 언어ENG
  • URLhttp://db.koreascholar.com/Article/Detail/368738
대한안전경영과학회 학술대회
2005년도 대한안전경영과학회 추계학술대회 (2005.11)
pp.418-422
대한안전경영과학회 (Korea Safety Management & Science)
초록

Electronic commerce has provided another access for consumers to purchase products, but some researches have pointed out that there are difficulties for companies to do business on web. For lack of trust, many people not prefer purchasing through virtual channels. Based on the literature review, this study aims at empirically testing the impact of website design on individual trust in internet firms. From statistic analysis, we will conclude that security, interaction, and navigation functionality will affect on-line trust.

키워드
SecurityWebsite designOn-line Trust
목차
Abstract
 1. INTRODUCTION
 2. RESEARCH DESIGN AND METHODOLOGY
 3. RESEARCH RESULTS AND ANALYSIS
  3.1 Reliability Analysis
  3.2 Regression Analysis for On-line Trust
  3.3 Stepwise Regression
  3.4 Moderator Effect by Trust Propensity
 4. CONCLUSION AND DISCUSSION
 Reference
저자
  • Hua, Deng
  • Kim Chang - Eun