유비쿼터스 환경에서 공간정보 활용에 따른 고객의 지각된 위험, 서비스 품질과 고객만족의 구조적 관계 연구 A Study on the Causal Relationship of Perceived Risks, Service Quality and Customer Satisfaction in Ubiquitous Environment by Using Spatial Information
- 언어KOR
- URLhttp://db.koreascholar.com/Article/Detail/368904
pp.373-385
The Location Based Services (LBS) comprise spatial information and mobile technology allow users to receive various services based on Global Positioning Systems (GPS). Although, spatial information based services are very useful, it has lots of possibility to damage privacy protection. But the contents of the legislation by government have problems conflicted between protection of a person's location information and invigoration LBS. Therefore, in this study suggest a causal model to deal with user satisfaction and factors affecting spatial information based services to customer perspective. The proposed research model is tested empirically with one hundred and forty one usable questionnaires and partial least square (PLS) method. Experimental results showed that the usefulness, playfulness, and service quality play a prominent role in influencing the spatial information services satisfaction compared to other factors. But, easy of use and perceived risk are not significant.
1. 서론
2. 공간정보와 위치기반 서비스
3. 연구모형 및 연구가설
3.1 고객만족과 재사용의도
3.2 공간정보서비스의 유용성과 편리성
3.3 공간정보서비스의 지각된 위험
3.4 공간정보서비스의 흥미성
3.5 공간정보서비스의 서비스 품질
4. 연구방법과 분석결과
4.1. 측정문항
4.2 자료수집 및 표본특성
4.3 측정척도의 평가
4.4 가설검증 및 해석
5. 결론
6. 참고문헌