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Kano Model과 AHP를 활용한 휴대폰의 CTQ 선정에 관한 연구 Determination of the CTQ of Cell Phone Using Kano model & AHP

조태연
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  • URLhttp://db.koreascholar.com/Article/Detail/369108
대한안전경영과학회 학술대회
2009년도 대한안전경영과학회 춘계학술대회 (2009.04)
pp.429-438
대한안전경영과학회 (Korea Safety Management & Science)
초록

In order to find out the customer requirements and to develop new products more effectively, the Kano model and QFD(Quality Function Deployment), AHP(Analytic Hierarchy Process) developed and applied. But, Many companies difficult to select the CTQ(Critical to Quality) of new product. Especially the life cycle of cell phone is very short. In this thesis, the Kano model and AHP(Analytic Hierarchy Process) for finding the CTQ(Critical to Quality) for customer satisfaction are suggested. It is explained and discussed with the example of cell phone.

키워드
목차
Abstract
 1. 서론
 2. Kano 모델, AHP에 관한 이론적 고찰
  2.1 Kano모델의 개요
  2.2 AHP
 3. 연구 설계
  3.1 표본선정 및 자료수집
  3.2 자료의 분석방법
 4. 고객의 요구속성파악
  4.1 Kano의 품질특성 분류
  4.2 AHP를 이용한 품질특성에 대한 가중치 산정
 5. 결론
 6. 참고문헌
저자
  • 조태연 | Tae Yeon Cho