KOREASCHOLAR

소비자들의 선호도에 관한 연구 A Study on Preference of Consumers

임영문, 황영섭
  • 언어KOR
  • URLhttp://db.koreascholar.com/Article/Detail/369111
대한안전경영과학회 학술대회
2009년도 대한안전경영과학회 춘계학술대회 (2009.04)
pp.451-454
대한안전경영과학회 (Korea Safety Management & Science)
초록

The main purpose of this paper is to analyze preference of consumers on mobile devices. Preference analysis was performed on five major brands with five aspects such as commercial image, price, design, function and durability. The result of this study will be helpful for manufactures of mobile devices.

키워드
Mobile DevicesBrandsPreferenceUCC
목차
Abstract
 1. 서론
 2. 연구 대상
 3. 연구 방법
 4. 분석 결과
 5. 토론
 6. 결론
 7. 참고문헌
저자
  • 임영문 | Young Moon Leem
  • 황영섭 | Young Seob Hwang