금융상품의 소비자 선호에 미치는 요인에 관한 연구 A Study on the Factors Affecting Consumer Preference of Financial Products
정순석
- 언어KOR
- URLhttp://db.koreascholar.com/Article/Detail/369143
대한안전경영과학회 학술대회
2009년도 대한안전경영과학회 추계학술대회
(2009.11)
pp.327-337
pp.327-337
대한안전경영과학회
(Korea Safety Management & Science)
초록
This paper intends to search factor affecting the selection of financial products by analyzing whether there is difference in the preference of individual financial products whose recognition of importance in the property of financial products in different, depending on the property of investors. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in financial products.
목차
Abstract
1. 서론
2. 금융상품의 특성
1) 유동성(Liquidity)
2) 안전성(Safety)
3) 수익성(Profitability)
3. AHP의 개요
4. 실증분석
5. 결론
6. 참고문헌
1. 서론
2. 금융상품의 특성
1) 유동성(Liquidity)
2) 안전성(Safety)
3) 수익성(Profitability)
3. AHP의 개요
4. 실증분석
5. 결론
6. 참고문헌
저자