KOREASCHOLAR

THE EFFECT OF SELF-CONSTRUAL ON PREFERENCE FOR BRAND PROMINENCE FROM AN IDENTITY CONSUMPTION PERSPECTIVE

Zhe Zhang

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/372402

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.3

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

brand prominence self-construal identity salience identity consumption

Author

Zhe Zhang(Fudan University, P. R. China)