KOREASCHOLAR

SUBJECTIVE WELL-BEING AND BRAND LUXURY: A COMPARATIVE DISCUSSION BETWEEN PHYSICAL STORES AND E-RETAILERS

Ken Kumagai, Shin’ya Nagasawa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372403
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.4-8
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
subjective well-beingluxuryshopping channelshedonic shopping valuecustomer experience
Table Content
Introduction
 Hedonic shopping value and SWB
 Brand luxury, hedonic shopping experience, and SWB
 Methodology
 Result
 Discussion and Conclusion
 References
Author
  • Shin’ya Nagasawa(Waseda University, Japan)
  • Ken Kumagai(Waseda University, Japan)