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ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR

Laura Rienda-García, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Louise Mc Bride
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372405
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.14-16
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Introduction
Theoretical Development
Research Design
Result and Conclusion

Keyword
SMEsfashion industrytrademarksocial mediaperformanceinternationalization.
Table Content
Introduction
 Theoretical Development
 Research Design
 Result and Conclusion
Author
  • Laura Rienda-García(Universidad de Alicante, Spain)
  • Lorena Ruiz-Fernández(Universidad de Alicante, Spain)
  • Lindsey Drylie Carey(Glasgow Caledonian University, Scotland)
  • Louise Mc Bride(Glasgow Caledonian University, Scotland)