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THE ROLE OF FASHION BLOGGER CREDIBILITY, HOMOPHILY AND ENGAGEMENT ON FOLLOWERS’ INTENTIONS TO BUY FASHION PRODUCTS. RESULTS OF A BINATIONAL STUDY.

Giada Mainolfi, Donata Tania Vergura
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372407
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.18-21
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
blogger credibilityengagementhomophilye-WOMpurchase intention
Table Content
Introduction
 Theoretical Background and Research Model
 Research Design
 Result and Conclusion
 References
Author
  • Giada Mainolfi(University of International Studies of Rome, Italy)
  • Donata Tania Vergura(University of Parma, Italy)