KOREASCHOLAR

GETTING UP CLOSE AND PERSONAL: THE USE OF SOCIAL MEDIA BY ONLINE FASHION RETAILER CEOS

Bin He, Yoon-Jung Lee, Yoori Chae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372408
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.22-26
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social mediaonline fashion retailerCEO imageattitude toward the retailerspurchase intention
Table Content
Introduction
 Hypothesis Development
 Method
 Results
 Discussion
 References
Author
  • Bin He(Korea University, Republic of Korea)
  • Yoon-Jung Lee(Korea University, Republic of Korea)
  • Yoori Chae(Korea University, Republic of Korea)