KOREASCHOLAR

MAKE ME THINK OR TELL ME A STORY: THE EFFECT OF CATEGORYINTEREST, NEED FOR COGNITION, AND TRANSPORTATION TENDENCY IN SOCIAL MEDIA ADVERTISING

Kaptceva Valeriia, Felicia Caitlin, Nara Youn
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372409
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.27-28
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social mediamanipulative intenttransportationanalyticholisticstorytelling
Table Content
Introduction
 Theoretical Development
 Results and Discussion
 References
Author
  • Kaptceva Valeriia(Hongik University, Republic of Korea)
  • Felicia Caitlin(Hongik University, Republic of Korea)
  • Nara Youn(Hongik University, Republic of Korea)