KOREASCHOLAR

EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE

Jie Meng, Yik Shun Ma
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372411
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.35
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
REAN modelaccount reputationproducer-generated contentuser-generated contenteWOM
Author
  • Jie Meng(Loughborough University, London, U.K)
  • Yik Shun Ma(Oxford Brookes University, Oxford, U.K.)