KOREASCHOLAR

CONSPICUOUS CONSUMPTION IN EMERGING MARKETS: A SOCIAL IDENTITY THEORY PERSPECTIVE

Aniruddha Pangarkar
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372415
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.51-55
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury fashion goodsconspicuous consumptionsocial identitygroup affiliationlow-income groupsself-esteemmaterialism
Table Content
INTRODUCTION
 HYPOTHESES
 CONCLUSION AND MANAGERIALIMPLICATIONS
 References
Author
  • Aniruddha Pangarkar(MICA, India)