KOREASCHOLAR

HOW SOCIAL DISTANCE SHOWN IN A SOCIAL MEDIA CRAFTSMANSHIP VIDEO EFFECTS LUXURY BRAND EXPERIENCES

Jung Eun Lee, Song-Yi Youn
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372417
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.58
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brandingconstrual level theorycraftsmanshipsocial distancesocial media
Author
  • Song-Yi Youn(University of Arkansas, USA)
  • Jung Eun Lee(Virginia Tech, USA)