KOREASCHOLAR

MODERATE EFFECTS OF NEGATIVE EMOTIONS IN BRAND LOVE

Paula Rodrigues, Paula Costa, Marta Quaresma, Miguel Las Casas
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372418
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.59-62
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
negative emotions toward brandsbrand identificationbrand social responsibilitybrand loveaccessories luxury brand
Table Content
Introduction
 Theoretical Development
 Research Design
 Results and Conclusion
 References
Author
  • Paula Rodrigues(Lusíada University North, Porto, Portugal)
  • Paula Costa(REMIT, Porto, Portugal)
  • Marta Quaresma(Lusíada University North, Porto, Portugal)
  • Miguel Las Casas(Lusíada University North, Porto, Portugal)