THE EFFECT OF FANCY BRAND NAMES ON CONSUMERS' DECISION-MAKING
Tingxuan Lu, Joyce Zhou, Jun Yu
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/372419
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris
(2019.07)
pp.63-64
pp.63-64
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
Introduction
Theoretical Support
Research Design
Result and Conclusion
Theoretical Support
Research Design
Result and Conclusion
Author