KOREASCHOLAR

THE INFLUENCE OF PERSONAL FACTORS ON INCONSPICUOUS CONSUMPTION: MEDIATING EFFECT OF NEED-FOR-UNIQUENESS

Min-Young Lee, Dong Mo Koo, Joonheui Bae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372420
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.65-5
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury consumptioninconspicuousnessneed-for-uniquenesssocial exclusionself-concept
Author
  • Min-Young Lee(Kyungpook National University, Republic of Korea)
  • Dong Mo Koo(Kyungpook National University, Republic of Korea)
  • Joonheui Bae(Kyungpook National University, Republic of Korea)