KOREASCHOLAR

EFFECT OF APPAREL BRANDS’ SUSTAINABILITY EFFORTS ON CUSTOMER-BRAND IDENTIFICATION, BRAND ATTITUDE AND LOYALTY: A COMPARISON OF FEMALE AND MALE CONSUMERS

Mijeong Noh, Kim K. P. Johnson
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372422
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.72
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
sustainability effortscustomer-brand identificationbrand attitude and loyaltygender difference
Author
  • Kim K. P. Johnson(University of Minnesota, U.S.A.)
  • Mijeong Noh(Ohio University, U.S.A) corresponding author