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DOES FASHIONIZATION IMPEDE LUXURY BRANDS’ CSR IMAGE?

Béatrice Parguel, Thierry Delecolle, Aïda Mimouni Chaabane
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372424
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.79-81
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
fashionizationluxury brandcorporate social responsibilityscarcityephemerality
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ABSTRACT
 REFERENCES
Author
  • Béatrice Parguel(PSL Research University - University of Paris-Dauphine, France)
  • Thierry Delecolle(ISC Paris Business School, France)
  • Aïda Mimouni Chaabane(Université Cergy-Pontoise, France)