KOREASCHOLAR

WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM

Fitri Aprilianty, Armansyah Adhityo Pramono, Reza Ashari Nasution, Nurrani Kusumawati, Annisa Rahmani Qastharin

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/372428

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.133

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

social media Instagram luxury watch customer relationship purchase intention content analysis PLS-SEM

Author

Fitri Aprilianty(Bandung Institute of Technology, Indonesia)
Armansyah Adhityo Pramono(Bandung Institute of Technology, Indonesia)
Reza Ashari Nasution(Bandung Institute of Technology, Indonesia)
Nurrani Kusumawati(Bandung Institute of Technology, Indonesia)
Annisa Rahmani Qastharin(Bandung Institute of Technology, Indonesia)