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TO BURN OR NOT TO BURN: A CASE STUDY OF LOUIS VUITTON AND ITS DEADSTOCK DILEMMA

David A. Wernick
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372429
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.134
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury goodssustainabilitystakeholderintellectual propertybrand management
Author
  • David A. Wernick(Florida International University, USA)