KOREASCHOLAR
Quick Search
Advanced Search
Search for Articles
DIGITAL PLATFORMS AND SOCIAL MEDIA IN FASHION RENTAL BUSINESS MODELS
Elisa Arrigo
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372437
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.178-180
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
digital strategy
fashion rental models
sharing economy
fashion retailing
fashion industry
Table Content
ABSTRACT
Introduction
Theoretical Development
Research Design
Results and Conclusion
References
Author
Elisa Arrigo(University of Milano-Bicocca, Italy)