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HOW IS SOCIAL MEDIA EFFECTIVE IN MOBILE ADVERTISING STRATEGY OF FASHION BRANDS?

Guoxin Li, Yuepeng Sui, Jiaoju Ge, Ruijin Zhang, Wenjun Liu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372438
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.181
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
mobile advertisingsocial medialocation-basedfashiontargeting
Author
  • Guoxin Li(Harbin Institute of Technology, China)
  • Yuepeng Sui(Harbin Institute of Technology, China)
  • Jiaoju Ge(Harbin Institute of Technology, Shenzhen, China)
  • Ruijin Zhang(Harbin Institute of Technology, China)
  • Wenjun Liu(Dalian Huamei Academy, China)