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WHERE ARE THE 99%?: THE IMPACTS OF DISPLAY ADVERTISING ON CONSUMER RESPONSES BEYOND CLICK

Jang Ho Moon, Kichang Han, Sanghyun Lim, Gyungjin Bae, Ohyoon Kwon, Yongjun Sung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372440
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.182-183
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
display advertisingadvertising performanceclick-though
Table Content
ABSTRACT
 Introduction
 Background
 Research Design
 Results and Discussion
 References
Author
  • Jang Ho Moon(Sookmyung Women's University, Republic of Korea)
  • Kichang Han(Naver Co., Ltd., Republic of Korea)
  • Sanghyun Lim(Naver Co., Ltd., Republic of Korea)
  • Gyungjin Bae(Naver Co., Ltd., Republic of Korea)
  • Ohyoon Kwon(Keimyung University, Republic of Korea)
  • Yongjun Sung(Korea University, Republic of Korea)