KOREASCHOLAR

CEO’S SELF-DISCLOSURE ON SOCIAL MEDIA

Taeyeon Kim, Yongjun Sung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372454
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.186
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
self-disclosureconsumer-brand relationshipsocial mediainstagrambrand relationship norm
Author
  • Taeyeon Kim(University of Georgia, USA)
  • Yongjun Sung(Korea University, Republic of Korea)