KOREASCHOLAR

THE EFFECTS OF PRODUCT TYPE AND WEBTOON ATTITUDE IN WEBTOON PRODUCT PLACEMENT: THE MODERATING EFFECT OF PRODUCT PLACEMENT TYPE

Sojung Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372455
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.187
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Sojung Kim(Kyungpook National University, Republic of Korea)