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THE EFFECTS OF PRODUCT TYPE AND WEBTOON ATTITUDE IN WEBTOON PRODUCT PLACEMENT: THE MODERATING EFFECT OF PRODUCT PLACEMENT TYPE
Sojung Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372455
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.187
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
webtoon
webtoon advertising
product placement
product type
PPL type
Author
Sojung Kim(Kyungpook National University, Republic of Korea)