KOREASCHOLAR

THE INFLUENCE OF FIRM/INDUSTRY PERFORMANCE ON CONSUMER WELL-BEING

Apiradee Wongkitrungrueng, Nakarin Amarase, Nuntanid Thongsri
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372456
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.188-191
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This working paper aims to conduct an empirical study to examine the relationship between industry performance and consumer well-being. We adopt the holistic view of consumer well-being which is measured using multiple dimensions (economic, socio-cultural variables). This paper proposes the model to test the effect on industry performance on well-being. Findings could benefit practitioners and academics.

Keyword
well-beingmacro levelindustry performance
Table Content
ABSTRACT
 Introduction
 Literature Review
 Methodology
 References
Author
  • Apiradee Wongkitrungrueng(Mahidol University International College, Thailand)
  • Nakarin Amarase(Bank of Thailand, Thailand)
  • Nuntanid Thongsri(Bank of Thailand, Thailand)