KOREASCHOLAR

THE EFFECTS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CONSUMER LOYALTY AND PERCEPTION OF FIRM: MODERATING EFFECTS OF CSR ORIENTATION AND CONGRUENCE

Hyeon-Sook Shim, Sang-Lin Han
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372457
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.192-194
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
corporate social responsibilityconsumer well-beingeconomiclegal and ethical activities
Table Content
Introduction
 Research Model and Methodology
 Results
 References
Author
  • Hyeon-Sook Shim(Baewha Women’s University, Republic of Korea)
  • Sang-Lin Han(Hanyang University, Republic of Korea)