KOREASCHOLAR

THE EFFECT OF LABEL COLOR, TRACEABILITY INFORMATION AND LABELING BODY CREDIBILITY ON CONSUMERS' INTENTION OF PURCHASING ECO-FRIENDLY PRODUCTS

Eung Jin Lee, Joonheui Bae, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372458
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.195-196
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
sustainable labelingtraceability informationlabeling bodycertification
Author
  • Eung Jin Lee(Changwon National University, Republic of Korea)
  • Joonheui Bae(BK21 PLUS, Kyungpook National University, Republic of Korea)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)