KOREASCHOLAR

ANTECEDENTS OF THE PERCEIVED EMOTIONAL COST OF SWITCHING: EVIDENCE FROM THE JAPANESE TABLET MARKET

Sumita Sarma, Mark Parry, Xiaoming Yang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372459
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.197-199
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
perceived riskperformance riskfinancial risksocial riskemotional riskJapan
Table Content
ABSTRACT
  Introduction
  Theoretical Development
  Research Methodology
  Results and Conclusion
 SELECTED REFERENCES
Author
  • Sumita Sarma(California State University-Bakersfield, USA)
  • Mark Parry(Bloch School - UMKC, USA)
  • Xiaoming Yang(University of Nebraska-Omaha, USA)