KOREASCHOLAR

SOCIAL MOTIVES FOR GENERATING WORD-OF-MOUTH: THE CASE OF JAPANESE CONSUMERS

Mark Parry, Xiaoming Yang, Masaaki Takemura
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372461
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.204-206
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
word-of-mouthsocial bondingsocial comparisonsocial normsJapanese consumers
Table Content
Introduction
 Research Hypotheses
 Research Design
 Result and Conclusion
 References
Author
  • Mark Parry(Bloch School - UMKC, USA)
  • Xiaoming Yang(University of Nebraska-Omaha, USA)
  • Masaaki Takemura(Meiji University, Japan)