KOREASCHOLAR

HOW ENVIRONMENTAL STIMULI AFFECT CONSUMER PERCEIVED VALUE OF LUXURY LIFESTYLE FASHION STORES? AN EMPIRICAL STUDY OF CHINESE CONSUMERS

Yini Chen, Ting Chi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372462
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.207-212
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study aimed to identify the effects of shopping environmental stimuli on Chinese consumers’ functional and symbolic value perceptions toward luxury lifestyle fashion stores. An enhanced S-O-R (stimulus-organism-response) model was used as the theoretical foundation. Significant relationships were identified between shopping environmental stimuli and the perceived values.

Keyword
environmental stimuliS-O-R modellifestyle fashionChinese
Table Content
ABSTRACT
 INTRODUCTION
 THEORETICAL FRAMEWORK AND LITERATURE REVIEW
 METHODOLOGY
 RESULTS AND DISCUSSIONS
 REFERENCES
Author
  • Yini Chen(Washington State University, USA)
  • Ting Chi(Washington State University, USA)