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CONSUMER PERCEPTIONS TOWARDS AN ART-LUXURY BRAND IMAGE - A CASE STUDY OF LOUIS VUITTON

Eirini Bazaki, Jia Ren
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372463
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.213-214
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
artluxury brand imagebrand extensionsspill-over effects
Author
  • Eirini Bazaki(Winchester School of Art, University of Southampton, UK)
  • Jia Ren(Winchester School of Art, University of Southampton, UK)