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CYNICAL OR UNETHICAL CONSUMERS WON’T PURCHASE LUXURY ECO-FASHION?
Lawrence Lo
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372464
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.215-219
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
luxury
eco-fashion
consumer cynicism
consumer ethics
attitudes towards eco-product purchase
Table Content
Introduction
Theoretical Development
Conclusion and Implications
References
Author
Lawrence Lo(The Hang Seng University of Hong Kong, Hong Kong)