KOREASCHOLAR

SUSTAINABILITY IN THE FASHION INDUSTRY. USING EEG TO UNDERSTAND CONSUMERS’ INTENTIONS TOWARDS SUSTAINABLE ECO-LUXURY ITEMS

Balconi Michela, Sebastiani Roberta, Galeone Annalisa Beatrice, Angioletti Laura
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372465
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.220-227
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Cortical activity was assessed in fashion-luxury consumers with a different sustainability orientation, in order to obtain insight on implicit dynamic towards eco-luxury products. Findings highlighted a strong emotional negative impact elicited by sustainability pictures implying a high engagement in luxury consumers when exposed to specific sensitive issues.

Keyword
sustainabilityfashion industryEEGneuroscienceeco-luxury consumersconsumer behaviour
Table Content
ABSTRACT
 INTRODUCTION
 METHODOLOGY
  SAMPLE
  PROCEDURE AND MATERIALS
  EEG RECORDING AND DATA ANALYSIS
 RESULTS
  EEG: THETA BAND ACTIVITY
 DISCUSSION
 REFERENCES
Author
  • Angioletti Laura(Catholic University of the Sacred Heart, Milan, Italy)
  • Galeone Annalisa Beatrice(Catholic University of the Sacred Heart, Milan, Italy)
  • Sebastiani Roberta(Catholic University of the Sacred Heart, Milan, Italy)
  • Balconi Michela(Catholic University of the Sacred Heart, Milan, Italy)