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CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART – FONDAZIONE PRADA
Alessia Grassi
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372466
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.228-233
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
consumer engagement
relationship marketing
luxury fashion brands
art foundations.
Table Content
Introduction
Theoretical Development
Research Design
Result and Conclusion
References
Author
Alessia Grassi(University of Huddersfield, UK)