KOREASCHOLAR

THE PARTITIONED COUNTRY OF ORIGIN EFFECT IN CONSUMERS’ EVALUATION OF AN ITALIAN FASHION PRODUCT

Alessandro De Nisco, Marta Massi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372469
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.238
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
country of origincountry of designcountry of manufacturingItalian fashion
Author
  • Alessandro De Nisco(Università degli Studi Internazionali di Roma (UNINT), Italy)
  • Marta Massi(Cattolica University of Milan, Italy)