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MOTIVATION TO SHARE – A QUALITATIVE STUDY EXPLORING CONSUMERS’ MOTIVES TO PARTICIPATE IN COLLABORATIVE AP-PAREL CONSUMPTION

Clara Walter, Tina Weber, Deniz Köksal
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372470
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.239-259
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Collaborative apparel consumption is proposed as more sustainable alternative to conven-tional consumption. The purpose of this study is the exploration of consumers’ motives to participate in collaborative apparel consumption. Findings suggest that consumers’ inten-tion to participate in collaborative apparel consumption is mainly influenced by financial benefits, convenience and sustainability awareness.

Keyword
sharing economyapparel/fashion industrytheory of planned behavior
Table Content
ABSTRACT
 INTRODUCTION
 BACKGROUND AND CONCEPTURAL FRAMEWORK
  Collaborative Consumption and Collaborative Apparel Consu
  Current state of literature
  Conceptual Framework
 RESEARCH METHOD AND SAMPLE
 FINDINGS
 DISCUSSION
 SUMMARY AND CONCLUSION
 REFERENCES
Author
  • Clara Walter(Reutlingen University, Germany)
  • Tina Weber(Reutlingen University, Germany)
  • Deniz Köksal(Reutlingen University, Germany)