KOREASCHOLAR

THE DIFFERENTIAL EFFECTS OF FACE GAIN VERSUS FACE LOSS ON LUXURY BRAND CONSUMPTION

Jianping Liang, Rajeev Batra, Zhuomin Shi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372472
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.266
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
face gainface lossself-construalluxury brandsChina
Author
  • Jianping Liang(Sun Yat-sen University, China)
  • Rajeev Batra(University of Michigan, USA)
  • Zhuomin Shi(Sun Yat-sen University, China)