KOREASCHOLAR

THE EFFECT OF PRICE PRECISION ON LUXURY TRAVEL

Yuanyuan (Gina) Cui, Jungkeun Kim, Choongbeom Choi, Seongseop (Sam) Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372474
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.268
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
price precisionrounded priceprecise priceprice discountlay rationalism
Author
  • Yuanyuan (Gina) Cui(Auckland University of Technology, New Zealand)
  • Jungkeun Kim(Auckland University of Technology, New Zealand)
  • Choongbeom Choi(University of Nevada, USA)
  • Seongseop (Sam) Kim(Hong Kong Polytechnic University, Hong Kong)