KOREASCHOLAR

VOLUNTARY SIMPLISTIC CLOTHING CONSUMPTION PRACTICES:

Hanri Taljaard, Nadine Sonnenberg
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372478
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.277-282
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Adopting voluntary simplistic lifestyles with practices that are socially and environmentally responsible remain key issues in the quest toward saving the planet. This research explores the prevalence of voluntary simplistic clothing consumption practices among female consumers in South Africa, where dramatic increases in consumption must be curbed.

Keyword
voluntary simplicityclothing consumptionemerging marketsustainability
Table Content
ABSTRACT
 INTRODUCTION
 THEORETICAL BACKGROUND
 METHODOLOGY
 RESULTS
 CONCLUSION
 REFERENCES
Author
  • Hanri Taljaard(University of Pretoria, South Africa)
  • Nadine Sonnenberg(University of Pretoria, South Africa)