KOREASCHOLAR

U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS

Jessica Ganak, Yini Chen, Dan Liang, Hang Liu, Ting Chi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372480
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.286-291
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study aimed to identify the key factors influencing the U.S. millennial consumers’ willingness to recycle their denim apparel to brands or retailers. Consumer perceived value model provides the theoretical framework and guides data analysis. Five main values identified are the perceived social, financial, emotional, convenience and ecological values.

Keyword
millennialrecycledenim apparelperceived valueU.S.
Table Content
ABSTRACT
 INTRODUCTION
 THEORETICAL FRAMEWORK AND LITERATURE REVIEW
 METHODOLOGY
 RESULTS AND DISCUSSIONS
 CONCLUSION AND IMPLICATIONS
 REFERENCES
Author
  • Jessica Ganak(Washington State University, USA)
  • Yini Chen(Washington State University, USA)
  • Dan Liang(Washington State University, USA)
  • Hang Liu(Washington State University, USA)
  • Ting Chi(Washington State University, USA)