KOREASCHOLAR

EXPLORING THE MOTIVATIONS AND BARRIERS FOR SECOND HAND PRODUCT CONSUMPTION

Fabio Shimabukuro Sandes, Julio Leandro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372481
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.292-296
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The resale market of used items selled about U$ 16 billions in 2015 in the US. We interviewed twelve consumers to better understand this phenomenon, Our results showed that consumers choose SHP due to economic reasons, and sustainability is marginally considered. Contamination is the main barrier to consume used products.

Keyword
second-hand productsustainabilityuniquenessmotivation for second handclothing disposal
Table Content
ABSTRACT
 Introduction
 Methodology
 Summary of Discussion
 Limitations and Future Research
 References
Author
  • Fabio Shimabukuro Sandes(EAESP Fundacao Getulio Vargas, FGV/SP, Brasil)
  • Julio Leandro(EAESP Fundacao Getulio Vargas, FGV/SP, Brasil)