KOREASCHOLAR

DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS

Lala Hu, Riccardo Rialti, Lamberto Zollo, Raffaele Filieri
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372484
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.310-313
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Chinacustomer journeydigital marketingmobile touch points
Table Content
Introduction
 Theoretical Development
 Research Design
 Result and Conclusion
 References
Author
  • Lala Hu(Catholic University of the Sacred Heart, Italy)
  • Riccardo Rialti(University of Florence, Italy)
  • Lamberto Zollo(University of Florence, Italy)
  • Raffaele Filieri(Audencia Business School, France)