KOREASCHOLAR

UNDERSTANDING MICRO-MOMENTS IN MOBILE SHOPPING: SEQUENTIAL LINKAGES BETWEEN CURIOSITY AND CONSUMER TRAITS

Jennifer Huh, Hye-Young Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372485
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.314
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
m-commerceretailcuriositymobile shopping
Author
  • Jennifer Huh(University of Minnesota, USA)
  • Hye-Young Kim(University of Minnesota, USA)