KOREASCHOLAR

EFFECTS OF PHOTO AND HASHTAG TYPES USED IN INSTAGRAM POSTS ON CONSUMERS’ RESPONSES TO THE FEATURED PRODUCTS

Hyeyeon Pak, Junyong Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372490
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.326-329
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Instagramsocial media marketinginfluencer marketingelectronic word of mouthproduct placementplacement saliencehashtag
Table Content
Introduction
 Theoretical Development
 Research Design
 Result and Conclusion
 References
Author
  • Hyeyeon Pak(Hanyang University, Republic of Korea)
  • Junyong Kim(Hanyang University, Republic of Korea)