KOREASCHOLAR

THE INFLUENCE OF COGNITIVE RESOURCE DEPLETION ON CREATIVE IDEA GENERATION

Juhee Yoo, Subin Im, Jongwan Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372492
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.335-337
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
cognitive resource depletionnoveltymeaningfulnessinnovativenesshedonic valueutilitarian valueattitude toward the new product
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ABSTRACT
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Author
  • Jongwan Cho(Yonsei University, Republic of Korea)
  • Subin Im(Yonsei University, Republic of Korea)
  • Juhee Yoo(Johnson and Johnson-Korea, Republic of Korea)