KOREASCHOLAR

NAMING STRATEGIES AS A TOOL FOR COMMUNICATION: APPLICATION TO MOVIE TITLES

Jaihak Chung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372493
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.338
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
naming strategymovie titleinformation strategyexpression strategy
Author
  • Jaihak Chung(Sogang University, Republic of Korea)