KOREASCHOLAR

ARE LUXURY AND FASHION OPPOSITE CONCEPTS? A CROSS COUNTRY EMPIRICAL ANALYSIS

Jean-Noël Kapferer, Pierre Valette-Florence
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372494
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.339-340
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxuryfashiondesirabilityChinaUSAJapanBrazilGermanyFrance
Author
  • Pierre Valette-Florence(Grenoble-IAE, France)
  • Jean-Noël Kapferer(INSEEC School of Business and Economics, France)