KOREASCHOLAR

COUNTERFEIT LUXURY GOODS IN EMERGING MARKETS: THE ROLE OF ETHICAL, SOCIAL, AND CULTURAL FACTORS IN CONSUMER DECISION-MAKING

Aniruddha Pangarkar
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372495
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.341-345
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
counterfeit luxury goodsmaterialismmindful consumptionethical valuesexperiential consumptionsocial conformance
Table Content
Introduction
 Hypotheses Development
  Ethical Values
  Mindful Consumption
  Social Conformance
  Experiential ConsumptionAvenues
  Materialism
 Methods
 Conclusions
 References
Author
  • Aniruddha Pangarkar(MICA, India)